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Creating Keyword Rich Backlinks
By Steve Lohrenz

It is, as it always has been the holy grail on online marketing: links! There are many different ways to get links to your site: link exchanges, certain services, blog commenting, articles and on and on. Fortunately, most people skip over the easiest (and cheapest) way to generate high quality backlinks to your site - tell your readers how to link to you by creating a 'Link To Us' page

Why have a 'Link To Us' page? Most everyone knows how to link to create links, right? And if they want to link, they'll just do it? Well, maybe. Maybe not. The instruction page is important because it allows you to suggest they link to you and suggest the keywords they use in the link they provide. Some people will use your suggestions and some will not. The ones that do will aid your Search Engine Optimization (SEO) efforts.

In addition, there are just a lot of people who are not technically inclined. By giving them links they can copy and paste, you are ensuring the links from their site will be valid. It's a travesty for your business if people want to link to you but they don't do it properly. Broken links are the same as no links. In the end, if you only get a few more quality links because of your page, it's well worth the effort.

A 'Link To Us' page should include a variety of icons, banners, thumbnail images and especially text links. Give directions to the lowest common denominator, so don't be afraid of saying "right-click to save images locally and the upload to your web server". Put the text links in a textarea input tag so the resulting page displays the HTML you want them to copy and not the link. This also makes it easy for people to copy and paste.

You then put a link to this page on a fairly prominent place on your website, so everyone who visits will get the suggestion to link to your site and that you make it easy to do so. Both of these will make it much more likely you will generate links with the keywords you want. It ends up being a win-win for everyone.
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