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Email Blasters - Are They For Real?
By Joe Reinbold

Lately I have seen an increasing number of email and online advertisements for email blasters. Most of the ads claim that you can email your ads to millions of opt in subscribers of Yahoo, Gmail, MSN, eBay and others. Most of these sell for $10.00 to $20.00, and this is a one time, lifetime payment.

The most recent one I received was an ad for one that claimed you could email 24 million PayPal buyers daily and that they were all verified double opt-in. You could even select the category of buyers you wanted to mail to. All this for an advertised one time price of $19.95. For an additional $20.00 you can receive resale rights and keep 100% of $19.95.

I have had some question about these for awhile as to whether they were for real or outright false claims. First I find it hard to believe that 20 or 30 million users of yahoo or gmail would double opt in to this type of mailing list. My first thought was that they must have been harvested from these sites somehow. Secondly I thought that if I had a valid list of double opt-in subscribers numbering in the millions, why the heck would I sell access to it for a one time $20.00 fee. If I had a list that big I could sell advertising to it for thousands of dollars over and over and charge a pretty hefty monthly fee for someone to use it.

So I went out and purchased access to one that claimed that I could mail to millions four times daily. It cost me a one time $20.00 and also allowed me to resell it and earn $15.00 out of every $20.00 sale. Now that means that the owners of the list only get $5.00. The price was only good for the first 500 buyers, but in the three weeks I monitored the sales page, the price has stayed the same. They also offer an "Ironclad" sixty day guarantee, which I intend to apply for. We will see how that goes.

The next thing I did was set up a tracking link for the link to the site I was going to advertise. I sent an ad out through the blaster once a day for five days. The ad that I sent out is one that I use on a regular basis and normally get signups almost on a daily basis.

So I was very interested in seeing how it did when it was sent out to "millions" everyday for a week.

Well, the results really supported my original questions about the validity of these blaster programs. When I checked the tracker stats, the only clicks that I had were the three that occurred when I tested the link myself from my IP address. There was not one click through, ZERO, from the mailings over the five day period. Do you think it actually went out to "Tens of Millions" as advertised?

For the past several days I have done searches on Google and Yahoo regarding particular blasters that I have seen advertised and surprisingly I don't find much on them other than hundreds of advertisements selling them. I was hoping to find some comments about them on some of the major forums, but nothing much. They only specific comment that I found basically said they were a waste of money. Plus there was a comment regarding the legal trouble you could get into as a result of mailing to individuals who did not opt-in to a list.

My gut feeling is that many of the newer people buying these blasters just send ads out with them and don't actually track them so they know what kind of response they are getting. If you do it that way, it is a total waste of money.

Most of the advertisements state that the ads are going out from their servers, not through your IP, so you don't have to worry about any spam complaints. That is not necessarily true. While the emails are being sent from some server other than yours, when a complaint is made you can still get blacklisted just from a complaint being made to the affiliate company you may be advertising. If you look at most Terms of Use at companies you are promoting, you normally will be terminated from the program if found to be spamming. So the claim that you will not receive any spam complaints is partially true. And if your ad is not really being blasted to millions of people, I guess you don't have to worry about getting any spam complaints :>)

Since I personally will not purchase any of these and/or use them, I am still interested in whether anyone has had any success in using them. I would be interested in your comments about them. Feel assured that I will not use your name in any followup comments that I may make in the future.
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Joe has been actively conducting business online for over fourteen years and is the owner and creator of The Entrepreneur's Home Business Link.



 

  

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