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A Weekly E-Mail Newsletter -- Published Online For Over Fourteen Years Available By Subscription Only (c) Home Income Quarterly -- Registered - Library Of Congress ISSN:1527-1196 |
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A Weekly E-Mail Newsletter -- Published Online For Over Fourteen Years Available By Subscription Only (c) Home Income Quarterly -- Registered - Library Of Congress ISSN:1527-1196 |
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 Improving Your Conversion Rates
Every affiliate is interested in improving his or her conversion rates. After all, higher conversion rates mean greater sales for your affiliated merchants and higher commission checks for you. Simply put, the conversion rate is the number of unique visitors to the site versus the number of sales made, so a three percent conversion rate would mean three sales for every 100 visits.
One key to improving conversion rates is to continuously measure and test every aspect of your web site, your marketing campaign and your traffic patterns. It is a mistake to simply assume that everything is working as intended. It is important instead to constantly probe, tweak and test. Sometimes even a small change to your web site copy, graphics or even the colors you use can make a huge impact.
That is why the availability of real time sales, conversion and commission statistics is so important. When evaluating competing affiliate programs, it is best to go with the one that provides statistics in real time (all other factors being equal of course). If you have real time statistics to look at, it is easy to accurately measure even the smallest changes to your web site or your marketing campaign.
It is also important to make only one change at a time when changing anything on your web site, or anything about your advertising and marketing campaign. The reason for testing one thing at a time is obvious. If you change three or four things at once and your conversion rate rises or falls, how do you determine which change is responsible for the change in conversion rate? It is best to take a methodical approach and change one thing at a time.
For instance, some colors on a web site can be soothing, while others are jarring and unpleasant. Try changing the color of your text or graphics. Leave the change in for a few days, then check your statistics. It should be easy to see what effect, if any, that simple change had on your conversion rates. If the change was a positive one, keep it in place and look for other ways to improve. If the change caused your conversion rates to fall, on the other hand, immediately back the change out and start over. It is important to immediately eliminate any changes that have a negative impact on traffic or conversion rates.
Testing your web site may seem like a boring, pedestrian thing to do, but it is absolutely vital to the success of your affiliate campaign. Keeping visitors to your web site engaged and entertained is the best way to convert visitors into customers and to keep your mailbox full of large commission checks.
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