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Are YOU Guilty of Cloak and Dagger Marketing?
Stop Wasting Your Money!

By Joe Reinbold

I know you have seen the statistic that over 90% of those attempting to build an online business or income will fail. It is a statistic that is not hard to believe when I scan the hundreds of emails I get everyday. Why does someone hide their identity in their email marketing program?

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Here are a couple of the biggest lies I see when I scan the subjects or initial paragraphs of my email everyday - -

"This is not spam since you are either on my mailing list because we corresponded in the past, you sent me a previous email or you posted at my site."

"We want to join your program! Thanks for sending the information on your program, please take a look at ours!"

"We Love Your Site!"

"You Have A New Member"

And there are many more similar come ons that are used.

When I take a closer look at the address it was sent to, I note it is one of my autoresponder addresses! Then I notice that there are four more messages in my email with the same subject and from the same mailer. They are addressed to four other autoresponders that I maintain. I currently have about 30 autoresponders working around the clock with various sales literature and free information and they are all subject to getting these anonymous messages.

Others are sent to me at email addresses that are use specific, addresses like support@homebizlink.com, or sales@homebizlink.com. These are addresses that are never used for promotion or marketing activities. They are normally used to control incoming requests and information. The only place they would get these type addresses would be at our web site.

So I didn't correspond before, I am not on your mailing list, and I didn't post at your site. Nor did I send my program to you for your review. I just don't use autoresponders in that manner. You have to request the information from the autoresponder yourself.

There is only one way they would have gotten those addresses on their mailing list. They harvested or extracted them from my site using some type of bulk mail software that automatically goes around to sites, stripping and stealing the email addresses.

I particularly get a kick out of the ones that say "we just visited your site at..." and the next word is a hyperlink that is supposed to be our site but it is a link to some site we have never heard of. Sounds like their bulk email program screwed up!

And of course, if you try the removal address that is listed at the end of some of the documents, there is a 99% chance your removal message will bounce back because it is false too.

About two weeks ago we received a group of sales messages that really didn't say specifically what they were for. They all came to our various autoresponder addresses so we had a pretty good idea they were from a fictitious address. Their request was to submit your name, address and telephone number for additional information and you were to email it to them at an email address in the message. So we filled it out (with fictitious info) and returned it. It bounced right back. I don't understand why anyone would send out a mailing and use a fictitious address even for the information they were requesting. Dah!

I don't know of anything you can currently do to restrict someone from harvesting all the email addresses you might be using other than some of the new encryption software. So basically you have to live with it. Luckily if you're using a program like Eudora Pro, you can set up filters to control the flow of some of this garbage.

You can send me all the covert messages and sales propositions you want, I will never even check one of them out. It may be one of the most enticing offers I have ever seen, and it will go in the trash folder. If I am going to do business with someone, I want to know that you are above board and I am not going to be associated with someone that may possibly get ME a bad reputation due to their bad mailing habits.

In a lot of instances, it isn't the new marketer's fault, he or she is all enthused about starting a business and making some good money. It is the hype sellers and bulk email pushers who sell them a bill of goods. The individual purchases one of these disks of 100,000 HOT email addresses and a stealth bulk mailing software program and are off to make a million dollars! But they soon find out that they don't even make enough to cover their expenses. Then they become one of those statistics I mentioned at the beginning.

Don't get sucked in by the hype! There are plenty of places on the web where you can ask questions and get pretty honest answers that might save you a great deal of money and embarrassment. Visit forums, discussion boards, subscribe to newsletters like this one. Get to know the Net before you jump in! Don't start out by operating your business in a covert manner using false addresses, lies, and intrusive marketing programs. You will lose in the long run!

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Article by Joe Reinbold, Publisher of Home Income Quarterly E-dition, a weekly online marketing and home business newsletter. To subscribe visit The Entrepreneur's Home Business Link where you will find the solutions to your home business needs at: http://www.homebizlink.com

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